Established in 1958, CHANGHONG was initially found to research and produce credible military radar system. In 1985, CHANGHONG dabbled in the realm of consumer electronics for R&D, manufacturing and marketing. Later In 1994, CHANGHONG became a public enterprise as listed in the Shanghai Stock Exchange. Today, CHANGHONG is a global network with more than 30,000 employees worldwide. In 2004, CHANGHONG annual turnover hit $ 2 billion; its overseas sale maintains vigorous growth which exceeded 30% of the total revenue.

Nearly 20 years of sustained and stable development, CHANGHONG witnessed from small to big, weak to strong, and is rapidly expanding its services from China to the whole world. Nowadays, CHANGHONG has already become a highly acclaimed and diverse international conglomerate. Relying on her four integrated R&D and manufacture bases in Mianyang, Sichuan， Zhongshan, Guangdong, Nantou, Jiangsu, Changchun, Jilin, CHANGHONG laurels the strongest consumer electronics manufacturer. Moreover CHANGHONG entitles the biggest digital component supplier in Asia. In Oct.2003, Guangdong CHANGHONG plant was put into use. Its capacity is only next below the digital high-tech industrial park of headquarters in Mianyang, Sichuan, playing the bridge towers role in CHANGHONG global trade strategy.

Today, CHANGHONG has more than 90 million customers worldwide. With over 200 sales centers, 20,000 domestic sales and service points, CHANGHONG devotes itself to provide pleasant consumer electronics solution and services. Every TV set out of four in using comes from CHANGHONG over the indigenous market. CHANGHONG's market share ranks No.1 for consecutive 15 years. In the overseas market, CHANGHONG is also highly praised over ninety countries and regions. Aiming at expanding the overseas market share, CHANGHONG established overseas branches and representative offices in U.S., Europe, Australia, Russia, Southeast Asia and Middle East. At the meantime, CHANGHONG looks forward to collaborating with partners, hoping to provide swift and quality services to customers.

With world-class technology and facility, ample products categories and leading R&D capability, CHANGHONG was accredited with ISO9001 management authentication and ISO4001 environmental authentication. Serials of products passed international conformity assessments, such as 3C, UL, FCC, FDA, CE, SASO, GS, CB, etc, which pave he path for worldwide recognition.

Equally important, a leading brand consultant assigning CHANGHONG a total brand value over $ 4 billion. According to the annual statistic from the Customs General Administration of P.R.C. in 2004, CHANGHONG headed the list of TOP 200 enterprises in terms of export value and import & export value. Moreover, CHANGHONG is the only one enrolled in the "Credible Enterprises List" by the CIQ in the consumer electronics industry.

As a leading consumer electronics supplier and one of the state-level technology experimental enterprises, CHANGHONG commits itself to technology innovation and industry upgrading. CHANGHONG has a state-level technology center and first-rate scientific research workstation for post-doctors. Meanwhile, CHANGHONG setup many joint laboratories with magnates, such as Toshiba, Sanyo, GE, Microsoft, TI, Samsung, LG, Philips, etc. Moreover, CHANGHONG established R&D centers in American Silicon Valley, Japan, Shanghai and Shenzhen. The target is nothing less than to actively impulse the development of global digital industry.

None of this would have been possible without the support and endeavor of shareholders, suppliers, customers and talented employees. Meanwhile, CHANGHONG received very close attention and solicitude from the governments, President Mr.Hu Jintao, Premier Minister Mr.Wen Jiabao along with other government officials successively visited CHANGHONG. In July, 2004, the new managerial team leading by Dr. Zhao Yong assured new development strategy that is "devoting to harmonize 3C industry, committing to restructure and dedicating to the new role as global information appliances manufacturer, key components provider and IT products suppliers, striving to achieve digital CHANGHONG".